Facebook to stop ads that target, exclude races

Article from the November 11, 2016 USA TODAY

SAN FRANCISCO — Facebook says it will no longer allow advertisers to exclude specific racial and ethnic groups when placing ads related to housing, credit or employment.

"We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit," Erin Egan, Facebook's vice president of U.S. public policy, told USA TODAY.

Facebook will also require advertisers to affirm that they will not place discriminatory ads on Facebook and will offer educational materials to help advertisers understand their obligations, Egan said. 

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